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Ultimate Brand Style Guide Builder

6 ratings

Add more value to your work, so you can charge more, and save tons of time with this brand style guide template. It will pay for itself many times over the first time you use it.

Provided as Adobe InDesign, Affinity Publisher file and Google Slides!

It is already set up with six sections with real text (no Lorem ipsum!) that you can modify as needed for each client:

  • Color
  • Typography
  • Logo
  • Imagery
  • Design Elements
  • Stationery

It is 17 pages and features a minimalist design that you can easily modify for your own or your clients’ brand. It includes placeholder image frames and notes (on their own non-printing layer in magenta) to help you with the content. Just change the design and fill in the client-specific info and images!

Suggestions for many other sections are included, depending on how extensive a guide you want to make it.

The template is set up as 11 x 8.5 inches, but you can change it to any size or orientation you like. Master pages plus paragraph, character and object styles have been set up for ease in modifying the template.

The images show a sample finished brand guide plus sample pages from the InDesign template.

Cover of sample finished brand guide

Sample pages from the InDesign template with real content plus notes marked in magenta.


  • Adobe InDesign template and IDML files
  • Affinity Publisher file
  • Google Slides file
  • 6 Master page styles, with and without sidebars for flexibility
  • Paragraph styles (in Adobe InDesign and Affinity Publisher)
  • Character styles (in Adobe InDesign and Affinity Publisher)
  • Object styles (in Adobe InDesign and Affinity Publisher)
  • A layer with notes to guide you on the content (provided as speaker notes in Google Slides)
  • PDF of a sample finished brand guide for reference
  • Instructions on how to use the file
  • Links to the fonts used in the file


Adobe InDesign, Affinity Publisher or Google Slides is required.


By purchasing, you agree to the licensing terms.

You are allowed to:

  • modify and use this template for yourself,
  • modify and use this template for client work.

You are not allowed to:

  • resell the template;
  • share or distribute it to anyone else;
  • post it on a server, website, social media page or anywhere online for someone else to access;
  • claim any copyright or trademark to the template or its content;
  • use it in pornographic, fraudulent, infringing, illegal, harassing, offensive or defamatory manners.
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Ultimate Brand Style Guide Builder

6 ratings
Add to cart